Small Business Marketing Tip: Conduct A Marketing Crusade
Let me ask you a question. The answer is to the question is critical to your business success.
Do you fully understand the real nature of the business you are in?
Your instant response is of course, I'm in the [put your industry name here] business. For example, you probably said, of course, I'm in the real estate business, or the plumbing business, or the printing business, etc.
But that is only partly correct if you are the owner of the business. As the business owner, the real nature of your business is marketing the business you are in.
You may have the greatest service or the best product in the world, but if no one knows about it, you will soon be out of business.
One method of increasing the exposure of your business to your potential customers, is to conduct a marketing crusade.
You can compare this marketing approach to a missionary's work or the launching of a crusade because only the fervor and the determination of a missionary or crusader will assure your marketing success.
Missionaries are driven by more than just their desire to sell someone on buying their product or service. Rather, a missionary's goal is to convert the world to their way of thinking, their mission and their crusade. Only through such a conversion process can you expect to receive not just a customer, but customers for life.
When your business launches a marketing mission, it takes a different approach than traditional marketing.
Traditional approaches are taken and set aside in favor of our missionary or crusader's goal. In a traditional marketing effort, the real motivation for most marketing activity is just to make money. That's nice to do, but that's not all we need.
Every marketing effort, at this point, is tied directly back to its contribution to money coming in.
Now, as a missionary, your business goal becomes an effort to win your customer's lifetime business and loyalty. If your business' marketing activity is successful in changing the way your customers think about your business or products or services in such a way that the customer sees you as a vehicle to accomplish their goal and growth, then your goals and your growth will be a natural result.
As your business manages its sales growth properly, increased profit is going to follow. Immediate profits are nowhere near as important as long-term profits. To insure that you're going to continue to profit for the long-term, your real objective is to convert your prospect into a customer who shares your vision of what you're trying to accomplish and is a true believer.
Vision is a problem with the normal sales approach. There is no vision other than the short-term, which is to make the immediate sale. There is little or no real focus on back-end selling and the life time value of a customer, which we'll talk more about later on.
What is your vision?
Is your business focused on an area of interest to your customers, prospects or clients?
Are you driven fervently by the need to help them or yourself?
Why should others patronize your business rather than any other business? Or not do anything at all?
What can you do that will not only cause your customers to return again and again, but cause them to tell others to buy your products and services as well?
Can you take that vision and incorporate it with a main sales and marketing thrust, advantage or Unique Selling Proposition and use that for an advantage over your competitors?
A good marketing crusade will integrate all this together and soon have customers coming to you as a result of what Dan Kennedy calls a Magnetic Marketing System. If you were Jiffy Lube, you might call it a well oiled marketing machine.
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July 23rd, 2010 - 04:18
Rather than a stunt, maybe go for effective.
Use direct mail.
You have an advantage here in that people respond to "food offers" more than any other kind of direct mail.
Most managers mistakingly believe that they lose money whenever they give discounts…..bzzzzt! wrong.
By getting people to respond to your insane direct mail offer, you will increase your revenue by creating sales from those customers in a time frame that would not have happened naturally.
In other words, you are getting that guy who, on his own accord comes in say, once a month, or you might see him every two months for like three days that week, to come through your doors twice a month. You are increasing the frequency of purchases.
If you send out a worthwhile offer, they will respond….over and over…and over.
If you have a lame offer….ya..they won't budge.
ask your customers what it would take…get some feedback….then create a nice professional looking piece or two….send them out….get feedback….tweek the thing, till it produces results consistently.
This is how smart companies use direct mail. ….you know…the ones who use it year after year….thwy do it because they've learned how to make it work for them.
July 23rd, 2010 - 04:27
just drop t say hi im just looking for like minded people who think like i feel free to check out my channel if you maybe we can become good friends
July 23rd, 2010 - 04:51
July 23rd, 2010 - 05:16
I like this video of RCM Business very much, I like to see this again and again, and every rcm business distributors should see this video once….
July 23rd, 2010 - 08:52
Nice try. Keep it up check out esteembpo + com for social media marketing. jinjbju
July 23rd, 2010 - 09:18
I like this video of RCM Business very much, I like to see this again and again, and every rcm business distributors should see this video once….
July 23rd, 2010 - 09:50
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July 23rd, 2010 - 21:18
There are many good network marketing companies with great compensation plans. All will claim to be the best, yet the best one is the one that suits your interests. One may good for you and not good for another or vise versa. The key to success is enjoying what you do and building upon that. I am involved in the network marketing industry. I enjoy it. I enjoy being a solution to problems. That is where I choose to position myself. I also position my self in the health and wellness aspect. There are a lot of people who are looking for ways to improve their health. There are many who do not have good things to say about the network marketing industry. This is because of the statistics of failure and those who are out there hassling friends and family to join there bizz opp. If you don't find interest in what you do, how can you succeed? You also need to learn about your target market. I am not talking about warm market. Target marketing is positioning yourself in front of those looking for what you have to offer. I have been involved with programs that help you to know more about being a successful marketer. I suggest that you educate yourself as much as possible before going in blind. I would be happy to answer any questions you may have. I hope that this helps.
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July 24th, 2010 - 02:23
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July 24th, 2010 - 03:13
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July 24th, 2010 - 11:39
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July 24th, 2010 - 18:07
Well, actually every business runs in some form or fashion like a pyramid. But it depends on what the business is and how much he needs to "invest" .. sometime to have to have money to make money … just research the company and not be so concerned with the way it seems …
Good Luck!
July 25th, 2010 - 00:31
Berkeley. Madison if you don't want to move.
July 25th, 2010 - 02:05
I'd like to point out that not all companies that have start up fees are scams. It cost money to start any business, either from scratch or a franchise. Your misunderstanding about home based businesses is common and it stems from two factors. The first is that when the mlm business model came out in the 60's a huge number fraudulent companies that mirrored the model also popped up. Second is the W2 syndrome. That is, people who have collected a W2 their entire adult lives working for someone else, confuse owning a business and working a job. When you start a business, it costs money. Buying into a home based business allows you to own your own business with unlimited earning potential and it cost a heck of a lot less than starting something from scratch or buying a traditional franchise.
July 25th, 2010 - 10:16
Former is the plan that is made to run the business which will include all factors like (land labor),departments, vision and mission. It will also have the back up plan in case of need.
Latter is dealing only in the promoting the business. It will include your target market, SWOT (STRENGTHS, WEAKNESS, OPPORTUNITIES AND THREATS). Marketing plan is part of the complete business plan.
July 26th, 2010 - 01:08
Every legal business is the best, if you feel happy to do and you need to do the best.
July 26th, 2010 - 03:51
Scam. No real job will ever require you to give your money. A real company pays you, you do not pay the company. Do not give money or pay for anything. Avoid scams and find a real legitimate job.
July 26th, 2010 - 06:52
u do awesome job thats a real indian how do job for indian people we prode of u and i try to do what u say
July 26th, 2010 - 07:17
what job are you aiming for after you get a degree? with the current economy do you feel it will be tough to find this sort of job?