With the uncertainty of the economy, legal marketing agency Beyond All Reasonable Doubt Marketing is advising law firms to take a serious look at their budgets. While marketing, advertising and public relations dollars frequently are cut to reduce expenses, marketing experts agree that a down economy is actually the time when marketing efforts should remain in place, and if anything, be enhanced.
“When other law firms reduce their spending and cut their marketing, they have less presence in the marketplace,” explains BARD Marketing founder and president, John Sailer. “This means the time is ripe for a savvy law firm to grab market share – to reach the audience that is still there but who is hearing from fewer of your competitors.”
When planning your law firm’s budget, you should start by identifying how much you want to spend. While there are no hard and fast rules across the different types and sizes of law firms, it makes sense to budget your marketing as a percentage of expected revenue. Several studies have pegged overall law firm marketing budgets to be between 2 percent and 3 percent, with leading firms spending 5 percent or more.
Second, prioritize your initiatives by looking at both costs and expected benefits. This is easy if you tracked your efforts in past years. Remember that some of the lower cost initiatives may bring strong value while some of the higher cost initiatives may bring very little value. With this said, it is imperative to track outcome of every initiative.
BARD Marketing is experienced in budgeting and planning for short- and long-term marketing and advertising plans, and enables law firms to achieve and track ROI for their marketing activities. For more information or to request a report on Yellow Page Advertising Costs and Effectiveness, please visit www.bardmarketing.
@bobbysnobby
Your right to an extent, but corporations don’t take into account their wider effect of society i.e. I’m fine with advertising if it convinces some guy to get fat and need a heart operation, but that’s gonna put my healthcare costs up. Fine if they convince some guy that oil isn’t destroying the earth or keeping brutal dictators in power, or will cause wars when those dictators don’t play ball with the U.S. but, those things are going to effect me and wider society.
@bobbysnobby
Sorry man, I completely misinterpreted much of what you said and followed on with an almost rehearsed argument. I only really read the first three lines and took it as a classic ‘do you think people are stupid, they can tell what’s good for them, what they want will be reflected in the market’ kind of thing. My bad.
There are many good network marketing companies with great compensation plans. All will claim to be the best, yet the best one is the one that suits your interests. One may good for you and not good for another or vise versa. The key to success is enjoying what you do and building upon that. I am involved in the network marketing industry. I enjoy it. I enjoy being a solution to problems. That is where I choose to position myself. I also position my self in the health and wellness aspect. There are a lot of people who are looking for ways to improve their health. There are many who do not have good things to say about the network marketing industry. This is because of the statistics of failure and those who are out there hassling friends and family to join there bizz opp. If you don't find interest in what you do, how can you succeed? You also need to learn about your target market. I am not talking about warm market. Target marketing is positioning yourself in front of those looking for what you have to offer. I have been involved with programs that help you to know more about being a successful marketer. I suggest that you educate yourself as much as possible before going in blind. I would be happy to answer any questions you may have. I hope that this helps.
BEST WISHES!
@CaveatEmptor91
Yeah your right, I should learn to read other peoples comments in full b4 I comment on them. I read over it quickly and noticed that one of his other comments had been removed, so I took that to mean that my wrong assumption ( I make too many baseless assumptions) that he was a ‘Ron Paul’ libertarian was correct.
I am dyslexic, may explain my lack of lucidity, but I misread, my apologies.
I really do feel like a dick now, but thanks for pointing it out I guess.
@mgore90
*you’re* even
probably because his marketing strength is the younger wrestling fans. and since he is so over with them, why even bother to convert older male fans? the old saying is 'go with what brung you to the dance' and the younger fans definitely brought cena to the dance. screw em anyway he sux!
Marketing Engineers very rarely convince consumers to buy products, that task is left to an organization's direct/indirect sales force. TMEs do help the direct sales force, however through any of the following efforts:
- Evangelizing the product or solution to customers, partners and the press
- Creation and delivery of product demonstrations and presentations
- Supporting the direct sales force through a combination of meetings, presentations, assistance with RFPs or solution architecture
And the list goes on.
You have to be a good speaker, salesperson, and work hard.
@mgore90 They do but corporations are profit making machines and their investors have rights, corporations which knowingly reduce profits are liable to be sued by those investors. If u want to argue that commercials dont tell us the whole truth then i would agree, if you are arguing that it is the role of commercials to tell the whole truth and educate i utterly disagree you might as well say Cartoon network cartoons dont educate us about the environmental costs of first world living…ok, and?
Thumbs up for "Viral Marketing the YouTube Style"
my suggestion would be "As seen on YouTube"
@bobbysnobby
Well naturally I think Corporations are an abominable creation, local co-operatives would be a far more equitable solution. Checks and balances would have to be put in place, and the power of the central government limited. I’d also say that small government is usually only espoused by politicians as a way to weaken the central governments ability to protect it’s own citizens from private tyranny. The large corporations need to go b4 small government is viable.
Use 'star chart' terms, like budding romance, building courage, exciting adventure, etc. Be vague but promising.
@mgore90 your comment is irrelevant in comparison to the lucid statement made by bobbysnobby… everyone on this page knows what you just wrote… you sound like your marketing yourself…
Rather than a stunt, maybe go for effective.
Use direct mail.
You have an advantage here in that people respond to "food offers" more than any other kind of direct mail.
Most managers mistakingly believe that they lose money whenever they give discounts…..bzzzzt! wrong.
By getting people to respond to your insane direct mail offer, you will increase your revenue by creating sales from those customers in a time frame that would not have happened naturally.
In other words, you are getting that guy who, on his own accord comes in say, once a month, or you might see him every two months for like three days that week, to come through your doors twice a month. You are increasing the frequency of purchases.
If you send out a worthwhile offer, they will respond….over and over…and over.
If you have a lame offer….ya..they won't budge.
ask your customers what it would take…get some feedback….then create a nice professional looking piece or two….send them out….get feedback….tweek the thing, till it produces results consistently.
This is how smart companies use direct mail. ….you know…the ones who use it year after year….thwy do it because they've learned how to make it work for them.
If you’re in show business isn’t it really your job to sell the television time to advertisers at a higher dollar then making Bill into a marketing guy?
Just a thought! Miss you Bill.
what job are you aiming for after you get a degree? with the current economy do you feel it will be tough to find this sort of job?
Usually, Incentive is a deffer ed payment of productive calls made by Marketing Executives, depending on quantum of Business booked by an Executive from the margin. You may give any thing between 10 to 15 % of your margin as an incentive to each Executive for additional Business i.e., beyond Target. Target too has to be fixed scientifically.
what he Bill is saying is true! so sad when you think about it =/ capitalist assholes run the world..
@mgore90 I dont think your a dick, i just thought you should know that you kinda sounded like one, not that big a deal.
hi, i'm bron….i'm a internet marketing executive working for an australian company since 5 years.
if at all u have a website for ur computer training institution,by internet marketing strategies we can enhance your website rank in the search engines like google,yahoo and msn.i mean we can promote the search results of your website.it can help your website to be in the top rankings in the search engines and improve the number of visitors to visit your website.so that you can have many leads.
for more information:
http://www.trafficassistants.com/
http://www.oms3.com/homepage.html
http://www.trafficassistants.com/hire_a_traffic_assistant.html