Here’s a business marketing tip to gain maximum profit from any
product or service in your business marketing lineup, and how
you will gain extreme profits when you follow these 5 simple,
LAZY steps;
1. Look not at what you are offering through your business
marketing efforts – look at WHO WILL BUY your product/service.
Make a picture of your ‘typical buyer’ – who they are, their
age, what they like to do, etc.
This is often known as the ‘target market prospect’, yet, the
more detailed you define this ‘target’ in your business
marketing, the better.
I’ve even gone to the point of giving this ‘target market’
person a name and put a picture up on my computer monitor (find
a ‘friendly face’ on the Internet somewhere and ‘tag’ it as your
target market prospect) – get your business marketing centered
around every aspect of your target – the more you know them, the
easier it is to chat about what they need.
2. Develop a list of your target market prospect’s likes and
dislikes as it would relate to a product/service similar to
yours. (You’ll get a ‘third party’ look at your competition, as
well as some inside looks at their business marketing efforts.)
Consider some questions they would have, or some typical
objections to buying this similar product/service (this may come
from your previous research, or you may have to simply do some).
One way to personalize the business marketing research of your
‘target market prospect’ is to ‘role play’ – think about your
prospect as a good friend that you are having a picnic with (or
even a co-worker at the water cooler, etc.) and in passing, your
friend brings up that ‘similar’ product/service.
What do they say about it?
What are their questions/concerns?
Is there a ‘running joke’ about the competition’s
product/service that defines a hole in their business marketing?
(i.e., “Did you hear about the lady that used X?”)
All these things need to be addressed, and documented.
Let your mind be creative and wander, but keep it to a time
limit – about 15-20 minutes per business marketing ‘play’
session. Think of nothing but this ‘conversation’ during this
creative (often fun) time.
It might even be helpful for you to say everything that comes to
mind out loud during these business marketing planning
sessions(as silly as that sounds, it works…) and record it, as
some of the best business marketing ideas get overlooked when
you are trying to write them down quickly.
Listening back for those ‘nuggets’ might even trigger other
‘bits of business marketing gold’ for you to work with.
3. Figure out how your product/service and business marketing
plan is similar, yet different than the competition. Just how
does your solution overcome all the questions, concerns and yes,
even ‘jokes’ from your target?
If you can’t answer these questions for yourself, how would you
expect to answer them from your prospect?
The beautiful part about this business marketing exercise is
that, if you go through it with commitment, you will already
know the answers to the prospect’s questions BEFORE they ask
them – which quickly eliminates any fears you might have about
talking with them.
4. Continue this simple exercise – every couple days for a week
or so. Giving 15-20 minutes of serious thought to your business
marketing plan and role playing every couple days will stimulate
your conscious mind, as well as keep your unconscious mind
actively thinking about it.
You’ll be surprised at the outcome of taking these steps
seriously.
But be forewarned – you will very likely have a very different
outlook about your prospect after one week of this simple, yet
extremely effective business marketing, ‘target market’ finding
tool!
You will know them as well as you know yourself, so you will be
able to talk with them about things quickly, simply and with the
best, consistent results of your business marketing efforts.
5. Now, take a look at your product/service and business
marketing plan – through the prospect’s eyes (now that you can
clearly see through them…)
Does it fit your prospect’s needs?
Does it answer their questions and eliminate their fears?
Is it priced right for your target prospect?
Is there a market for your product/service other than your
personalized target market prospect? (This step is vital as a
‘reality check” – and one that many business marketing planners
miss)
When you follow these five steps faithfully, you will have
credibility, knowledge and successful long-term relationships
with your customers (who used to be simply ‘target market
prospects’ before you understood the power of this business
marketing tip!).
Steve Majors – To-the-point training and coaching for business
and wealth creation through creative Real Estate investing.
Known as “The Lazy Investor”, with courses and training sessions
to slingshot your success.
Every legal business is the best, if you feel happy to do and you need to do the best.
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Berkeley. Madison if you don't want to move.
what job are you aiming for after you get a degree? with the current economy do you feel it will be tough to find this sort of job?
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I'd like to point out that not all companies that have start up fees are scams. It cost money to start any business, either from scratch or a franchise. Your misunderstanding about home based businesses is common and it stems from two factors. The first is that when the mlm business model came out in the 60's a huge number fraudulent companies that mirrored the model also popped up. Second is the W2 syndrome. That is, people who have collected a W2 their entire adult lives working for someone else, confuse owning a business and working a job. When you start a business, it costs money. Buying into a home based business allows you to own your own business with unlimited earning potential and it cost a heck of a lot less than starting something from scratch or buying a traditional franchise.
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Scam. No real job will ever require you to give your money. A real company pays you, you do not pay the company. Do not give money or pay for anything. Avoid scams and find a real legitimate job.
Former is the plan that is made to run the business which will include all factors like (land labor),departments, vision and mission. It will also have the back up plan in case of need.
Latter is dealing only in the promoting the business. It will include your target market, SWOT (STRENGTHS, WEAKNESS, OPPORTUNITIES AND THREATS). Marketing plan is part of the complete business plan.
There are many good network marketing companies with great compensation plans. All will claim to be the best, yet the best one is the one that suits your interests. One may good for you and not good for another or vise versa. The key to success is enjoying what you do and building upon that. I am involved in the network marketing industry. I enjoy it. I enjoy being a solution to problems. That is where I choose to position myself. I also position my self in the health and wellness aspect. There are a lot of people who are looking for ways to improve their health. There are many who do not have good things to say about the network marketing industry. This is because of the statistics of failure and those who are out there hassling friends and family to join there bizz opp. If you don't find interest in what you do, how can you succeed? You also need to learn about your target market. I am not talking about warm market. Target marketing is positioning yourself in front of those looking for what you have to offer. I have been involved with programs that help you to know more about being a successful marketer. I suggest that you educate yourself as much as possible before going in blind. I would be happy to answer any questions you may have. I hope that this helps.
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Well, actually every business runs in some form or fashion like a pyramid. But it depends on what the business is and how much he needs to "invest" .. sometime to have to have money to make money … just research the company and not be so concerned with the way it seems …
Good Luck!
I like this video of RCM Business very much, I like to see this again and again, and every rcm business distributors should see this video once….
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Rather than a stunt, maybe go for effective.
Use direct mail.
You have an advantage here in that people respond to "food offers" more than any other kind of direct mail.
Most managers mistakingly believe that they lose money whenever they give discounts…..bzzzzt! wrong.
By getting people to respond to your insane direct mail offer, you will increase your revenue by creating sales from those customers in a time frame that would not have happened naturally.
In other words, you are getting that guy who, on his own accord comes in say, once a month, or you might see him every two months for like three days that week, to come through your doors twice a month. You are increasing the frequency of purchases.
If you send out a worthwhile offer, they will respond….over and over…and over.
If you have a lame offer….ya..they won't budge.
ask your customers what it would take…get some feedback….then create a nice professional looking piece or two….send them out….get feedback….tweek the thing, till it produces results consistently.
This is how smart companies use direct mail. ….you know…the ones who use it year after year….thwy do it because they've learned how to make it work for them.
I like this video of RCM Business very much, I like to see this again and again, and every rcm business distributors should see this video once….